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EU Product Safety Award

27.04.2021

The EU Product Safety Award celebrates businesses – large and small – that are going the extra mile to protect their customers and uphold the highest standards.

The Award was launched in 2019 to provide recognition and visibility to companies that put consumer safety at the heart of their business. It also aims to raise consumer awareness around product safety, and encourage more informed purchasing choices.

This year, the EU Product Safety Award is focusing on two categories – protecting the safety of vulnerable consumer groups, and combining safety and new technologies. There will be up to 12 winners in total, with gold, silver and bronze awards granted to three SMEs and three larger companies under each of the two thematic categories.

Winners will receive their Awards from Didier Reynders, European Commissioner for Justice, at a high-level ceremony on 23 September.  Winning an Award will give companies widespread recognition, a boost to their reputation and a chance to position themselves as an industry leader in product safety.

To apply, companies must be based in one of the 30 European Economic Area countries (the 27 EU Member States plus Iceland, Liechtenstein and Norway). Further information regarding the categories, eligibility and the application procedure can be found here.

Applications are open until 17 May 2021. For companies with proven track records in consumer safety and a dedication to excellence, this Award is a golden opportunity to shine!

ObjectivesWho can apply?2021 CategoriesThe Award procedure
  • The EU Product Safety Award rewards companies that put consumer safety at the heart of their business.
  • It offers recognition for those who innovate and go beyond the minimum requirements set out in relevant EU legislation and standards.
  • It aims to inspire other companies to go the extra mile for consumers, thus raising the level of protection across the EU.
  • It seeks to alert consumers to the importance of product safety.
  • Winning an Award will give companies widespread recognition, a boost to their reputation and a chance to position themselves as an industry leader in product safety.
  • The Award is open to large and small companies based in one the 30 European Economic Area countries (the 27 EU Member States plus Iceland, Liechtenstein and Norway) or have a subsidiary registered within the EEA.
  • Any submitted initiative must have taken place in at least one country of the European Economic Area and started at least three months before the deadline for applications.
  • Submitted initiatives must comply with and go beyond relevant EU legislation and standards.
  • Companies can apply via an online platform designed for this purpose from 1 March to 17 May 2021.
  • This year, the EU Product Safety Award is focused on two categories – protecting the safety of vulnerable consumer groups, and combining safety and new technologies.
  • The ‘protecting the safety of vulnerable groups’ category focuses on efforts to protect consumer groups that are vulnerable, e.g. children and the elderly, citizens with physical or mental disabilities or conditions, or other personal or socio-economic characteristics. Applications can be made for products targeted specifically for use by a vulnerable group or which can be safely used by all population and additionally address specific risks, limitations and foreseeable behaviour of vulnerable consumer groups, as well as for awareness-raising initiatives.
  • The ‘combining safety and new technologies’ category focuses on the use of new technologies to enhance consumer safety. Solutions may include for example Internet-connected and AI-based consumer products, or processes and mechanisms incorporating new technologies that ensure greater consumer safety.
  • Applications will be open from now until 17 May 2021. Further information regarding the categories, eligibility and the application procedure can be found here.
  • A high-level Jury – bringing together representatives from EU institutions and product safety experts – will choose the finalists.
  • There will ultimately be up to 12 winners in total, with gold, silver and bronze awards granted to three SMEs and three larger companies under each of the two thematic categories.
  • Winners will receive their Awards from Didier Reynders, European Commissioner for Justice, at a high-level ceremony on 23 September.

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