EU Introduces Stricter Safety Rules for Toys

What Manufacturers, Importers, and Online Marketplaces Need to Know about the Safety Rules for Toys

The European Commission has adopted a proposal for a new Toy Safety Regulation, set to replace the current Toy Safety Directive 2009/48/EC. This initiative responds to increasing concerns over the presence of harmful chemicals in toys and the growing volume of online sales, particularly from non-EU countries. So, the key points include:

Stricter Chemical Restrictions

The new Regulation will prohibit the use of chemicals that affect the endocrine system (endocrine disruptors) or the respiratory system, those that can create skin allergies or are toxic to a specific organ. It will also ban the use of dangerous bisphenols and per- and polyfluoroalkyl substances in toys. Allergenic fragrances will be banned in toys for children under 36 months and in toys meant to be placed in the mouth.

Mandatory Digital Product Passports

Toys placed on the EU market must have a Digital Product Passport in the format of a data carrier, such as a QR code, on the toy. Digital Product Passport should contain compliance, safety, and chemical content information. This will improve traceability and facilitate enforcement, particularly in online contexts.  A new IT system will screen all digital product passports at the EU’s external borders and will identify the shipments that need detailed controls at customs. This digital product passport has been aligned with the one foreseen by the Eco-design regulation.

Stronger Obligations for Online Marketplaces

Online marketplaces will have to design their platforms to allow sellers to display the CE mark, safety warnings, and a link (such as a QR code) to the digital product passport, to be visible before the purchase is completed.

Stricter CE Marking Requirements

Under the new rules, manufacturers will be required to undertake more comprehensive conformity assessments before placing toys on the market. This includes updated testing procedures, technical documentation, and risk analysis to verify that toys meet the enhanced safety requirements—especially those related to chemical composition and mechanical properties.

The proposal is now with the European Parliament and Council for approval. Once adopted, a transitional period will follow, allowing businesses to adapt. During this period, manufacturers, importers, and sellers will need to review their products, establish digital product passports, and ensure that all toys are backed by the required conformity assessments and technical evidence.

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